Head of Brand/Creative Director

The Role:-

We're looking for someone to own our brand - identity, story, voice, through this repositioning, and to build the in-house creative team behind it. We may lean on an external agency for the first 2–3 months to help set the narrative, but the intent is for this person to bring it fully in-house.

You'll be the one deciding how Provilac shows up: the tone, the story, the visual identity, and then building the team and workflow to deliver that consistently everywhere we show up.

What you'll do:-

• Define our brand identity, guidelines and narrative direction as we shift from "milk brand" to a broader dairy-nutrition brand
• Turn our vision into a brand story that doesn't have to lean on our founder being the on-camera face of it — he's not a camera-first person, so we need a narrative that works with or without him front and centre
• Build and lead our in-house creative team: videographer, designer, copywriter, and social/communications specialist
• Own the day-to-day creative execution and quality across our content, campaigns and brand assets — this isn't a strategy-only seat, we need someone who'll get into the work
• Help us transition brand-building from an external agency (an initial 2–3 month bridge) to a self-sufficient in-house function
• Work closely with us on how we're perceived and how we want to be positioned against others in our space

What we're looking for:-

• 5–7 years of experience owning brand identity and creative direction for a consumer brand, ideally organic and social-led, founder-adjacent brand building
• D2C brand building experience; the category is flexible; we'd be just as excited by someone from fashion or lifestyle D2C, as long as you've solved a similar brand-definition problem before
• A portfolio that shows real brand storytelling and identity work, not just performance creative
• Comfortable both setting creative direction and rolling up your sleeves to run a small in-house creative team
• Bonus if you've shaped narrative for a founder who wasn't naturally camera-first

The kind of brand we're aiming for

• We want the emotional, organic pull of a founder-led, story-driven dairy brand.
• Organic and social-media-led, not built on heavy paid brand spend
• Premium to affordable-premium positioning , not mass-market