Job Description

Position

Head / VP – Channel Sales (Surveillance & Security Solutions)

Location

Hyderabad (Extensive travel across South India)

About the Role

We are looking for an entrepreneurial sales leader to build and scale our Channel Sales business for a rapidly growing portfolio of Surveillance & Security Solutions. This role is ideal for someone who has successfully developed distributor and partner ecosystems, driven revenue growth, and built market presence from the ground up.

The incumbent will lead channel strategy, expand distributor and system integrator networks, drive business development, and establish the company as a preferred brand across enterprise, commercial, and government markets.

Key Responsibilities

Channel Strategy & Development

• Develop and execute the channel sales strategy across South India.
• Build and expand a high-performing network of distributors, dealers, system integrators, and channel partners.
• Identify and appoint new partners in key markets.
• Drive partner onboarding, enablement, and long-term engagement.

Sales & Business Growth

• Own regional revenue, profitability, and business growth targets.
• Acquire new customers across enterprise, commercial, industrial, and government segments.
• Build strategic relationships with key customers and channel partners.
• Drive demand generation and market expansion initiatives.

Product Portfolio Management

Drive sales and market adoption for:

• IP Cameras
• Analog Cameras
• NVR/DVR/XVR
• PoE Switches
• Smart Access Control Systems
• Video Intercom Solutions
• Network Transmission Products
• ONT Routers
• Access Gates

Market Development

• Identify new business opportunities across Smart Cities, Government, Education, Healthcare, Manufacturing, Commercial Real Estate, Warehousing, Hospitality, and Retail sectors.
• Work closely with consultants, EPCs, system integrators, and distributors to generate new business opportunities.
• Develop regional go-to-market strategies for new product introductions.

Partner & Customer Management

• Conduct product launches, demonstrations, and partner training programs.
• Support channel marketing initiatives and promotional campaigns.
• Collaborate with internal product, operations, and technical teams to ensure seamless customer experience.

Market Intelligence

• Monitor market trends, competitor activities, and pricing strategies.
• Gather customer feedback and recommend product or commercial improvements.
• Provide regular business reviews and sales forecasts to leadership.

Desired Candidate Profile

• 8–15+ years of experience in Channel Sales within the CCTV, Surveillance, Electronic Security, Networking, or Telecom Hardware industry.
• Proven track record of building and scaling channel partner networks.
• Strong relationships with distributors, dealers, and system integrators.
• Experience handling products such as CCTV Cameras, IP Cameras, NVR/DVR, Access Control, Video Intercom, Networking Products, or related electronic security solutions.
• Exposure to South India markets is highly preferred.
• Experience working with brands such as Hikvision, Dahua, CP Plus, Prama, Uniview, Matrix, Sparsh, Panasonic, Honeywell, or similar is an advantage.

Key Skills

• Channel Sales Leadership
• Distributor & Dealer Network Development
• Business Development
• Strategic Account Management
• Enterprise & Government Sales
• Partner Relationship Management
• Negotiation & Commercial Acumen
• Team Leadership
• Sales Planning & Forecasting
• Excellent Communication & Presentation Skills

Education

• Bachelor's Degree in Engineering, Electronics, Business, or a related discipline.
• MBA preferred.

Why Join Us?

• Opportunity to build and lead the channel business for a high-growth surveillance and security portfolio.
• High visibility leadership role with significant ownership and decision-making responsibility.
• Opportunity to shape market strategy and build a strong partner ecosystem from the ground up.